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Beauty Industry, Beauty Launches

Maria Sharapova is the Face of Avon Luck

The company has chosen the tennis star as the new fragrances' spokesperson.

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By: Jamie Matusow

Editor-in-Chief

Avon has announced that Maria Sharapova is the new face of Avon Luck, two new luxurious fragrances for men and women.

Patricia Perez-Ayala, chief marketing officer, said:

“When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life. As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”

The Avon Luck scents celebrate life’s good fortunes, amazing events and infinite possibilities. The square bottles both feature a basket weave decoration. The women’s scent is in a bottle with gold accents – including a metallic bow. The Men’s is accented with an unusual metallic silver elongated overcap.

The fragrances will launch in Europe in September followed by North America in October and Asia-Pacific in November, exclusively through Avon Representatives and online.

Sharapova commented, “I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams.”

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